Many of my commission proposals develop site-specific concepts that abstract the views+topography or themes+ideas for a given company or client. I always learn something new when I’m exploring the imagery, palettes or views that will create a sense of common ground or shared purpose for a group.
I recently looked back at this project for an energy company. The project didn’t move forward but lots of good ideas for using text and imagery to connect with a given community. Watching for a chance to re-visit this approach.